A mobile phone application, AutoMobi, could make life for car owners and prospective buyers who own smartphones easier - and do dealers a favour.
The app will provide dealership information, up-to date views on specials and vehicles in stock, test-drive requests and service bookings. It can be tailored and branded to the individual dealer's liking.
Stephan Feurig, product manager at AutoMobi, said the smartphone app avenue was relatively untouched in South Africa and South African dealers could take advantage of the app.
"Many motor dealers have not realised the potential of the mobile market with more than 7.5-million South African smartphone users. In three years the number is expected to be more than 30-million" he said.
The AutoMobi app is compatible with different smartphones, including iPhones and BlackBerry. Dealers can modify their content on the applications through a website to ensure loaded stock is up-to-date and the latest specials are available to customers.
Customer requests such as leads and enquiries are forwarded to the dealers via e-mail and are archived online. 'Push notifications' indicate news from the dealer directly on supported smartphones
"Once a motor dealer has decided on the functions, we will brand the application and manage the initial set-up on behalf of the dealer. We will roll out the applications to the various AppStores and Marketplaces where users can download them free of charge."
Article by Wheels24