As franchised dealers begin to embrace new ways of engaging with consumers, it is important to constantly review the tools available in their digital marketing tool-kits, with good Database Management being at the helm of it all.
VehicleVisuals simplifies the difficult task of explaining complicated service related repairs to customers through dynamic 3D animations and clear voice-overs. Sales Advisors can now gain access to a huge library of dynamic animations covering over 18 different service and repair related categories.
InstaVid offers motor dealerships a unique opportunity to increase their sales of vehicles, parts and services by up to 50% through the use of a simple yet innovative video messaging service that automatically, brands, optimises and distributes personal video messages to your customers.
Dealers are failing to keep up with the connected consumer, according to Hugh Dickerson, Google’s head of automotive.
New Car Deals (www.newcardeals.co.za), an online portal for new motor vehicles, has changed the way South Africans purchase their cars. The website offers pre-negotiated discounts on new vehicles to consumers, with some models boasting discounts of up to 20% off the recommended retail price.
According to research in the UK, 32 million people watch YouTube videos every month. That’s 71% of the web population. Don’t go thinking this is just teenagers watching music videos – half of YouTube’s audience is over 35, according to ComScore.
With more than half of searches on Google from mobile devices this year, smartphones and tablets have become a vital part of the car-buying journey. This isn’t surprising – the Internet Advertising Bureau (IAB) predicts that by the end of 2014, three in four Britons will own a smartphone and half will own a tablet.
A mobile phone application, AutoMobi, could make life for car owners and prospective buyers who own smartphones easier - and do dealers a favour.